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Get ready for the ultimate lash glow-up. Cry Baby Mascara is your secret weapon for eyes that mesmerise. This revolutionary mascara delivers immediate length, volume, and precise definition with a feather-light touch. We combined the intense performance you demand with the gentle care your delicate eyes deserve.
The creamy, clump-free formula is easily buildable, letting you switch from a natural, defined look to full-on dramatic volume, all while conditioning and strengthening your lashes. It’s long-lasting, gentle, and the only mascara you’ll ever need to slay all day!
Available in:
🩷 Pink
❤️ Red
Why You’ll Love It:
Sensitive Eye Slay: This formula is gentle enough for sensitive eyes and perfect for contact lens wearers, ensuring you can flutter without any redness or irritation.
Feather-Light Feel: The ultra-lightweight texture keeps your lashes soft, flexible, and never stiff or heavy, making it comfortable for all-day wear.
Conditioning Power: Infused with nourishing ingredients, it works to hydrate and strengthen your lashes, reducing breakage and promoting health over time.
Buildable Definition & Volume: The clump-free formula allows you to customize your intensity. Layer up for bold volume and dramatic length, or keep it light for a natural, defined finish.
Long-Lasting Wear: Enjoy a smooth, smudge-proof and flake-free look from morning to night, knowing your lashes are locked in place.
Easy to Remove: Despite its long-lasting performance, this mascara is conveniently formulated to wash off easily with your regular makeup remover, simplifying your nightly routine.
Overall rating: 4.6 / 5 from 173 reviews.
Previously bought and used the tiny tears mascara, and thought I'd try the cry baby. Lovely full lash mascara, very happy with the bold lash look it give me 🌸
My absolute favourite mascara it really gives a good length to the lash and doesn't smudge
This is amazing, and it comes off so easily with a simple swipe of micellar water! Definitely recommend!
Such a beautiful product I loved it definitely buy more
Lashes look insane after only 2 coats!! Amazing!
Ich liebe eure Produkte!! Super angenehm und super Qualität. Ich bin selber Make-up Artistin und bin Mega zufrieden.🤍
I love this so much!! It makes your eyelashes look really nice!! Highly recommend it!!
A fabulous mascara with beautiful packaging
Use every day
Amazing!!!
I purchased multiple things in this order and two things where as presents for friends who are now obsessed with this brand too!
Absolutely love the cry baby mascara. 1st time of ordering the christmas version and it looks stunning! X
ADORABLE!
amazing makes lashes look cute
We love everything about this mascara and the packaging is stunning 😍
Really nice mascara best I've used for a while I prefer the straight wand on the rainbow one to the curved wand on the red one but still nice
Type of the brush makes your eyes look amazing. I even stopped to wear my false eyelashes over Christmas as I loved it so much order two more. 💗💗💗xx
Gorgeous packaging can't wait to try it 😍
I treated myself after buying for my grandaughters, Absolutely love this and doesn't irritate my eyes or feel heavy, thankyou plouise x
Parfait je l'adore
Lovely mascara, the packaging is stunning and sparkly, the mascara stays on all day and does not budget. Will definitely purchase again
Mascara isn't waterproof I look like panda after 10 hours.
Beautiful mascara made my lashes look amazing
Don't wear any makeup other than mascara (if not my false lashes) & lip gloss, being 52 and always been this way since my early teens iv tryd and tested alot of mascaras. My favourite at moment due to getting a good deal on multi buy is maybeline sky high in black (always). I saw the ad on fb for the cry baby mascara and thought I'd give it a try. I was highly surprised and impressed with the overall item, it comes beautifully presented( pink and silver glitter) the wand is easy to hold, a good size brush. It applies easily clump free and adds great length in one coat. Fantastic price a definite must have and my new favourite mascara
Love it and I can see my lashes growing unbelievable product
Lovely mascara made my lashes look thicker and longer would highly recommend
Just one sweep and they look longer! No clumps and its not too thick or too heavy, just perfect for going to work. Not to mention how beautiful the mascara tube is! It's my new go to! Love it 🤩
Mentre lo indossavo, un'amica mi ha chiesto se avevo messo le extension. Quindi l'effetto è visibile, resiste tutto il giorno e non lascia puntini neri.
Eye lashes for days with this!! The volume this mascara gives, long lasting, smooth and well worth the purchase! One of my favourites time and time again.
Better for make up clients than most other mascara used, makes lashes look longer and thicker I also recommend you to all my clients
Love love love. Doesn't flake and comes off easily
Great products, they arrived quicker than expected and beautifully packaged.
Perfect for me as I have sensitive eyes! And comes off really easily 🥰
As i was looking for a mascara that had minimal bleeding, this did just that. It also gave me gorgeously long and thick lashes with no clumping.
Love it
I love the red sparkly tube, it's a really good mascara
❤️
I love PLouise mascara it's brilliant and lasts for months. I've used this now since June 2025 and won't use any other now
I loved this. Great brush. Great separation of lashes and very buildable. I will definitely buy this again.
I don’t necessarily have anything bad to say as such, as the product is lovely in itself. the only thing I found when I first received my mascara was that when I opened it to use it, less is sometimes more, if it’s even possible haha. I personally found the mascara tube and wand had TOO much product in/on and it was almost overflowing the tube / caked the wand, and made my lashes seem a bit caked on, but it’s not a bad product, and the packaging and design is lovely. I just feel it had a little too much product inside and on the wand.
