Hot chocolate, gooey s’mores, buttery caramel, and whipped vanilla... are you drooling yet? From coconut cake to milk and cookies, these are the iconic scents we are living for. Naturally, we’ve infused our formulas with the aroma of our favourite desserts, and—shocker—the rest of the world is finally catching up to the hype.
We don’t follow the game, babe, we stay ahead of it. We are obsessed with those sweet, rich, gourmand notes that smell good enough to eat. After all, why settle for a dessert when you can literally be the dessert?
What is a Gourmand Scent?
In the world of fragrance, "Gourmand" is the ultimate category for the babe who wants to smell edible. We’re talking about those delicious scents that mimic our fave treats, packed with notes of vanilla, heavy cream, melted chocolate, and roasted pistachio.
These are the scents that make you crave a bakery trip and wrap you in a blanket of nostalgia. It’s all the sweets and pastries you love, bottled up into cosy, warm aromas that remind you of your sweetest memories.
Scent Snacking: Our Newest Digital Obsession
Babe, we are officially obsessed with smelling like a total snack. We aren’t just eating the treats anymore—we’re wearing them. It’s a new year and we’re all trying to be a bit more mindful, so we’re swapping the carbs for "scent-snacking" instead.
It’s the ultimate guilt-free indulgence: dousing yourself in dessert-inspired body mists and slicking on our famous P.Louise scented lip oils and lip conditioners. We’re naturally drawn to these sugary notes because they trigger that instant sense of comfort and nostalgia. It’s more than just a scent; it’s a mood, a memory, and a vibe all rolled into one.
The Tea: What's Really Happening Online
TikTok is eating it up right now, gourmand scents are going viral, but why and what’s actually happening?
A Total Obsession: Interest in gourmand scents has grown by +172.4% across all platforms compared to last year.
TikTok is Queen: TikTok is the ultimate driver of this trend, owning a massive 95.1% share of the popularity and seeing a +179.1% increase in interest.
Viral Views: The "Scent-Snacking" community is raking in an average of 17.6 million weekly views on TikTok.
The Hashtag Hype: #PerfumeTok alone pulls in 3.3 million average weekly views, proving we love to watch as much as we love to spritz.
Top "Flavour" Profiles:
#Vanilla is the reigning champion with 2.8 million weekly views.
#HeavyCream is close behind with 814.8K weekly views.
#Strawberry is serving sweetness with 542.8K weekly views.
#Coconut is a tropical must-have with 200.3K weekly views.
The Scent-Snacking Menu
Not sure where to start when it comes to gourmand scents? We've put together the perfect scents to look for that match your vibe:
Scent Category |
Key Notes |
TikTok Aesthetic & Vibe |
The Classic Patisserie |
Vanilla, Caramel, Butter, Coconut Cake |
#SoftGirlEra: Neutral linens, gold jewellery, warm lighting, and that signature "clean girl" glam. |
The Candy Shop |
Marshmallow, Bubblegum, Strawberry |
#CoquetteCore: High-shine gloss, bright pinks, lace ribbons, and Y2K-inspired energy. |
The Savoury Bakery |
Pistachio, Salted Sesame, Brioche |
#QuietLuxury: Chic blazers, sleek buns, and "expensive" energy. It’s for the babe who wants to smell like a five-star hotel lobby. |
The Café |
Mocha, Coffee, Matcha, Steamed Milk, Honey |
#WellnessGirlie: Matcha lattes, yoga sets, glowing skin, and "main character" morning routines. |
The Dark Fruit Cellar |
Black Cherry, Plum, Raspberry |
#NighttimeGlam: Sultry eyes, dark cherry lips, leather jackets, and mysterious "after-dark" vibes. |
Ready to smell like a snack?